Working in close partnership with Zenith, Volkswagen helped deliver a fully-converted Volkswagen Crafter CR35 LWB high roof which is capable of providing a mobile display unit, allowing Zenith to engage with its customer base at roadshow events.
The Crafter not only provides Zenith with a means of transportation to each event, but also gives the firm a ‘stand-out’ advantage over other exhibitors. Equipped with additional seating, on-board computers and display screens, Zenith uses the bespoke space to demonstrate the benefits of its ‘MyCar Salary Sacrifice Scheme’ and provide instant quotes for potential customers, all from the comfort of the fully converted vehicle.
Ian Hughes, Commercial Director at Zenith, said: “We chose to work with Volkswagen Commercial Vehicles due to the strength of our existing relationship and the partnership approach that they have taken with us.
“The presence of the fully converted Crafter has provided Zenith with a substantial point of difference from the other vendors at the roadshow events that we attend. The van has helped create awareness with potential salary sacrifice drivers and increase the take-up rate of our scheme.”
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